TYPEFACES
Thomas Russell Wingate
September 2009
Sans serif typefaces are best for outdoor signs. (A serif is what distinguishes S from S.)
Arial seems to have conquered our screens. It is a creature of “look-say” reading instruction, which stresses guessing and memory and hinders comprehension. (Instruction by phonics is far more effective.)
Arial is meant for those who read in haste, for those who do not take reading seriously.
Arial is sloppiness on display to satisfy a trendy sensationalism.
| Illinois | | Illinois |
| Illinois | | Illinois |
If you are writing to have your words understood, pondered, and remembered, be careful to employ the most befitting font.
Telephone books are in sans serif. Do you read those at leisure or in haste?
Law books, Bibles, and Bartlett’s Familiar Quotations are in typefaces similar to my favorite: Times New Roman.
The quick brown fox jumped over the lazy dog.
The quick brown fox jumped over the lazy dog.
Behold the difference between plastic and leather.
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